Some of you may have heard about a new service called “Thumbtack.” It’s a new way to market your business online. Here’s how it works:
When a customer is searching online for a service of some sort (like carpet/tile/upholstery cleaning, you know – all the stuff you specialize in), they go to www.thumbtack.com, enter their location and the service they’re looking for (i.e. cleaning 3 rooms and a sofa). You then receive a message informing you of the opportunity. If you’d like to do the job, and if you act quickly, you can bid on the job and send them a message bragging about how you’re the best darned carpet cleaners in the area. You specialize in exactly what they’re looking for. You’ll clean, sanitize, and protect their carpets. You’ll get that embarrassing stain out of the sofa. You’ll be bosom buddies, and take long walks down the beach together… Wait that’s a different website…
Anyway, sound interesting? Here’s their video giving you the rundown of their service:
There is a small fee every time you bid on a job, but the best way to do it is to purchase bid packages (essentially buying the ability to bid multiple times). It comes down to less than $2 per lead!
Dozens of franchise owners have had GREAT success growing their customer base and avoiding the bait-and-switch tactics of things like Groupon. This way, customers know exactly what they’re getting, what the price is going to be, and you get the chance to set their expectations so you can blow them away.
Sound good? I think so!
Check out Thumbtack and start growing your franchise today! If you have any questions about how to get started, comment below, email, or call me.