Have You Emailed Your Database Lately?

Hey, everyone.

Fall is upon us and that means three things:

That Pumpkin Spice Latte...

That Pumpkin Spice Latte…

  1. The Starbucks Pumpkin Spice Latte is back.
  2. Leaves are starting to change colors.
  3. Your customers need to hear from you before the holiday season.

Okay, the first two are really just nice perks of autumn. The third one is what you should really be thinking about. How long has it been since you’ve emailed your database? If you’re like most franchise owners, it’s been at least three months – if not longer.

Most of them will likely need to have their carpets cleaned before the holiday’s come around, but we all know how busy things get. They also will likely forget unless they get a friendly reminder from their favorite carpet cleaner – Chem-Dry!

Take this important chance to reach out and remind them of just how awesome you are. Try something like this:

[Customer Name],

It’s Scott from Hometown Chem-Dry. It looks like it’s been about 6 months since we came to clean your carpets and thought you might want to know about a Fall Special that we’re running right now. Just in time for the holidays, we’re offering:

One room for $59

Two rooms for $85

Three rooms for $99!

With the weather getting colder, people start to spend more time inside, and holidays mean family and visitors. Make sure your carpets are cleaned and protected so you can enjoy the holidays worry-free (about your carpet, at least 😉 ).

We have openings starting next week, and this offer only goes through November 1st. Call us today to get your appointment set.

We look forward to helping beautify your home.

Best Regards,

Scott

How easy is that? And if you have Constant Contact, you can use one of their hundreds of templates to make the message your own. Maybe include some pictures of you, your van, your crew, your dog, a Starbucks Pumpkin Spice Latte… Whatever it takes to make you stick out in their mind so they remember to call you.

When you reach out, you’ll be surprised how many people reach back.

If you want help or ideas, feel free to reach out to me. I always reach back out.

  • Scott

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s