Filling Your Schedule Using Personalized E-mail

It’s the end of September, so you may be experiencing a slight lull in your booking rate before the holidays start. Do you have technicians waiting for jobs?

Let’s see if we can fix that, shall we?

One great way to really connect to your customers is by taking a more personal approach. Here’s what I mean:

Instead of sending them an email full of graphics and specials from a Constant Contact template (not that they’re bad), what about a personal note? You’ll find this approach may be more effective, though it’s easy to overuse.

Here’s an example.

Hello, Joe!

It’s been a while since we’ve spoken last and I wanted to reach out.

I’ve been cleaning carpets in Logan for 15 years, and I know that this is the perfect time of year to get your carpets cleaned before the holiday rush. I’ve only got a few slots left, so I’d like to make you a special offer.

Because you’ve been such a great customer, if you’ll book a job with us within the next 48 hours, I’m slashing my prices.

Book a $100 job, get $25 off. Book a $200 job, get $50 off. Book a $300 job, get $100 off! I must be going crazy, but I want to make sure we connect with you this season.

Call my office at (435) 890-1055 to schedule your cleaning. We can’t wait to serve you!

– Scott Ostermiller2014_Badge_Logo_CMYK

Owner, Hometown Chem-Dry

See how easy it is?

Let’s get your schedules full!

– Scott

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