Minions of the Internet

For a long time, there’s been a major debate about just how much website traffic is legitimate.Whether it’s a small mommy blog or a large corporate website, there are many online experts that feel the lion share of visitors to your website are what are referred to as “bots”.

Think of a bot as a little online mechanized version of the Minions from the Despicable Me series of movies. There are “good” (yellow minion) bots and “bad” (purple minion) bots.


The good bots are those that are actually just making the rounds finding good information for search engines and, for the most part, enhancing your SEO. Good bots also don’t increase website traffic (relative to other sites) because they make regular visits everywhere.

“Bad” bots, however, are the kind that will eat your lunch and just about everything else they can get their hands on. They can sometimes (but not often) do a lot of harm.

But there’s good news!

A recent article from eMarketer based on a report by Incapsula indicates websites with fewer than 1,000 daily visitors (I can’t think of many franchises that might have more than that), are in luck!

Despite most of your website traffic likely coming from bots (about 85%), the majority of them (51% of all traffic) are the “good” kind just going around and doing their jobs of helping the internet grow and helping REAL customers find your website. They go around finding words like “carpet cleaning”, “tile cleaning” and others that will boost your business online.

So, don’t pay too much mind when you hear someone say that most web traffic doesn’t come from real people. Increased (good) bot traffic just means your site is getting found and will keep working for your business.

Talk to your SEO provider about how to get the most out of your website and use “bot traffic” to get REAL traffic.

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