Our world and our customers are becoming more and more connected day by day. In fact, did you know that about 60% of American’s now own/use a smartphone? That means nearly 200 MILLION potential customers are connected to the internet 24/7.
43% of consumers use their smartphones for searching locally. Furthermore, about 68% of mobile searches happen at home, when there are larger-screen options available. You’d better have a mobile-friendly website for them to use.
Not only are people using more of their mobile devices for searches, but they’re also researching businesses prices, services, and reviews through search engines, and mobile apps. When you show up, are people seeing the best you have to offer?
When People are Online
43% of people report that they are guilty of using other devices while watching TV. Come on, admit it. You’ve done this too.
- Make sure your website is “mobile friendly” or “mobile responsive.” That means your website automatically adjusts based on what device is accessing it.
- Target mobile devices with Pay-Per-Click ads. Also don’t forget about the opportunity for click-to-call conversion with PPC.
- Get a Local Search Directory listing. Almost 60% of visits to ChemDry.com are from smartphones.