The “NEW” Call Tracking Metrics

With so many opportunities to market your business online, it’s more important than ever to make sure you know which activities are paying off the most. While sometimes it’s hard to do, Harris Research has done some legwork for you to make your job easier. Introducing the “NEW” Call Tracking metrics with HRI.


This is certainly not the first time I’ve written about using Call Tracking Metrics. When I first started encouraging franchise owners to use it, the biggest reason was because it gives you insights into how well your marketing was working. They give you tools and programs to analyze where your leads and calls are coming from and how effective you are at booking your jobs.


While that’s all still true, it’s even better now. Harris Research has partnered up with Call Tracking Metrics to not only more fully utilize their services, but also to get you all a better price on it. WOW!

What Changed?
Prior to our partnership with CTM, franchise owners had to sign up with them independently, which required a monthly subscription fee of $19, plus additional fees per tracking number and minute spent on the calls. Now we’ve been able to eliminate the subscription fee and cut the costs of the numbers to encourage franchise owners to use the service. Take a look at the table below:

CTM Fees

With prices like this, there’s no reason why you shouldn’t be using Call Tracking Metrics to measure your marketing activities. ESPECIALLY when you consider that their services include:
  • Tracking Inbound and Outbound Calls
  • Premium Vanity Numbers
  • Recording Calls
  • Porting Existing Numbers
  • Tracking Online or Offline Advertising Channels
  • Dynamic Number Insertion on Website
  • GeoContact
  • Calls Matched To Website Visitor and Ad Click
  • Playing Whispers To Callers and Receiving Agents
  • Virtual Voicemail Boxes
  • Voice Analytics – Keyword Spotting
  • Route Calls to Landline, Mobile, Soft Phone, or SIP
  • Route Calls by Schedule
  • Route Calls by IVR (menu keypresses)
  • Conference Calls
  • Transfer Calls
  • Score, Convert, and Tag calls
  • Conditional Call Routing
  • Route Calls by Geography (zip code, area code, city)
  • Route Calls to Queue With Advanced Routing Rules
  • Post Call Agent Survey
  • Hold Patterns (music, voiceover, etc.)
I highlighted a few that I’d like to emphasize. Not only will Call Tracking Metrics record your calls, but it will also analyze voices looking for specific keywords (“carpet cleaning”, “tile cleaning”, “Google”, etc.) as well as track calls to clicks, and allow you to use numbers for offline marketing.


In my professional opinion, the few dollars this will cost you every month is EASILY worthwhile for all the information you get from it.

What Now?
So, what do you need to do to better utilize Call Tracking Metrics?
  1. Set up a free account by clicking here. If you already have a paid account, call them and ask to transfer it under the Chem-Dry agency account.
  2. Get some tracking numbers. Start with a few for your website for sources from Google Organic, PPC, and Yahoo/Bing.
  3. If you have a premium listing on, get a tracking number and have it installed there so you know when you get a call.
If you ever have any questions about how your marketing is performing, reach out to me and we’ll talk about it – whether you’re using a vendor or doing it yourself.

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