Engaging Images That WORK

Last week, I held a webinar where I shared some of my favorite tools, tips and practices for collecting and utilizing pictures for marketing whether it’s email, social media, or even physical mailers.
Click the image above or click here to watch the webinar. Here are a few other tips I’d offer for you.
Photography Skills

Whether you’re an experienced selfie-taker or you barely know how to open the camera on your cell phone, you can probably learn a thing or two about taking pictures with that fancy cell phone of yours.

Here’s a link to a Hubspot article (which I highly recommend you subscribe to) where they discuss 17 tips to taking good pictures with your phone. Whether you’re taking a nice picture of your technician for an email or a quick snapshot of a spill, these tips can help capture the right things.

Free Tools 

Now that you know how to take good pictures, let’s talk about editing them. There are TONS of mobile apps that will “filter” your photos (a filter is a preset adjustment on a photo that slightly alters lighting and coloring), but filters can be overdone.

Instead, try some tools like these:

PicStitch

Available on both Apple and Android platforms, PicStitch is the most popular photo collage app out there, and for good reason. It’s easy to use, has LOTS of options for sizing and arranging pictures, and allows you to export directly to your social media outlets. And, best of all, it’s FREE (though you may have to see an ad every now and then).!

eZy Watermark

For a quick tool to add your company’s watermark to your pictures (i.e. your company name/logo), look no further than eZy Watermark. This free app (does have ads) lets you use images like the Chem-Dry badge logo to watermark your pictures so you get credit for them – no matter where they’re shared. Just make sure they’re actually YOUR images. Download it from the Apple or Google app stores.

Big Takeaway:
You should always be building your library of images that can be used to build your business. Don’t miss a photo opp because you’re not sure how to use your phone.
  1. Take before/after pictures on the job.
  2. Practice taking pictures and playing with your phone.
  3. Don’t be afraid to share pictures that aren’t of carpet. Show some personality for your business as well.
Take control of your media marketing today and establish a better future for your business. Then register to receive updates about future webinars on digital marketing.

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