Last week, I talked about how you should be focusing on marketing to your most valuable resource as a business owner – your database.
I’ve had several people approach me and ask for some help with creating a custom template with Constant Contact. Well, here it is.
It’s as Easy as 1, 2, 3…
To break it down for you, it’s really very simple.
If you haven’t signed up for an account with them yet, click here.
After you log into Constant Contact you select that you’d like to send an email.
Then you pick a template. You can choose from pre-designed templates from HRI.
Or you can choose any of the HUNDREDS that Constant Contact has already put together.
Found one you like? Great. That’s step 1.
Step 2 – Making it Work
As a Chem-Dry owner, you need to make sure any communications you send out are brand compliant. To help with that, you need to have a copy of the Chem-Dry Official Rules & Guidelines booklet. It will have all the brand color HTML (RGB) and hex codes for your email text and backgrounds, which will be very useful.
Now, change up the font and color of the text to match the guidelines. I also recommend changing the color schemes of the template to match Chem-Dry green or blue. Whatever color background you choose, make sure that there’s enough contrast between it and the text color that it’s easy to read (i.e. light/white text on a colored background, or dark/black text on a light background).
Step 3 – Making it Yours
Now comes the fun part. Time to change up the content. Add text, photos, links to videos, coupons… Just a few rules:
– Keep it relevant.
– Keep it short.
– Keep it interesting.
- Make your own Constant Contact template. Watch the video to learn how.
- Send it out to your customers. They need to hear from you.
- Lather, Rinse, Repeat next month.