Apps that Simplify Your Business


In my journeys as a digital marketing coach, I come across many different programs and companies that purport to make your life easier. Some do and some don’t. Over the past couple months, however, I’ve been testing a tool that I think can really simplify your marketing and business operations.

I’ve talked in the past about how to use Hootsuite and schedule out posts, but what if you’re more of a “right here and now” kind of person?

I’d like to introduce you to “If This Then That” or “IFTTT”.

IFTTT for Marketing

 At first when I found this app, I thought maybe the person who namedIFTTT App it had a stutter, but really what it is is a logic-based profile manager that posts and shares to various other apps based on rules that you set up. The app has gone through several different icons with the most recent one at the right. I’ll give you an example of what you can do with it.
  1. Automatically share pictures you post to Instagram to your company’s Facebook page and Twitter feed. If you don’t want to have it run every time, you can modify it to only share them when you use a hashtag like #chemdry.
  2. If someone follows your business on Twitter, send them an automatic “Thank You” tweet.
If you think Social Media takes too much time, a simple tool like this can save you tons of time.

For Business Operations

IFTTT isn’t just for marketing. In fact, you can use it for many aspects of your business and personal life.
If you’re using Square for payments, you can have a secondary list of all your interactions automatically uploaded to a Google Drive spreadsheet with the amount, the device (tech’s phone), and time of day. Great for tracking sales and technician’s use of the device.
Using a car tracking program like Automatic, you can push notifications and tracking to e-mail and sheets.
DO Button
IFTTT has a function called a “DO Button” where you can program it to quickly and automatically share information from your phone. For instance, if you want:
  1. Technicians to track their work hours at their jobs, you can have that button connect to a Google Drive spreadsheet that logs the time and location of the button press.The check in when they arrive and leave.
  2. Have your techs send a quick text message telling you they’re heading to the next job.
You can also use it with your e-mail function on the phone to create automated reminders for later in the day.

Big Takeaway:

As a business owner, you wear many hats. Anything you can do to save yourself a few minutes here and there will be worth it. IFTTT may not be the silver bullet for all your problems, but it can certainly help.
  1. Download the IFTTT app and register for a free account.
  2. Browse the app integrations available to you and see what you would like to have it do.
  3. Use it on a regular basis to share updates to social media channels, which strengthens your SEO presence.
Take control of your social media today and establish a better future for your business. Then register to receive updates about future webinars on digital marketing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s