I’ve had a lot of people ask me over the past few weeks what they can do with reviews or feedback they’ve received over the years that didn’t “qualify” as official Google or Facebook reviews.
They’re not useless. Here’s what you can do with them!
If you’re like many business owners, you’ve gotten comments, thank-you cards, e-mails, and text messages in the past years that have told you how much they appreciated your service. And, while they don’t count as official reviews unless the customer logs into their account and leaves it on your Facebook or Google profile, you can still use them (with their permission, of course!).
Say Mrs. Smith responded to a follow-up e-mail where you just checked in after the job to make sure that everything ran smoothly. If her response says something like:
“Joe did a fantastic job. I’ve never seen my carpets look this clean. I’m going to tell all my friends and neighbors about you guys!”
Do you think that’s worth sharing? Absolutely! Quickly reply back to her and ask if you quote her on your website or on Facebook using only her first name, last initial, and city. Chances are, she’ll be fine with it. Hey, she may be willing to even go there and write it herself!
There’s a fair chance you’re reading this on a device that can help you here – your smartphone. If you received some feedback from a customer – especially hand-written – you can take a quick snapshot of that feedback and share it on Facebook, Google, Instagram, anywhere! A hand-written note is SO much more credible to the viewer.
If you decide to post it to social media, quote the note in the caption for it in case the handwriting may be difficult to read. Once again, cite the person’s first name, last initial, and city.
You work hard to make your customers happy, so you should absolutely use every bit they give you back to its fullest potential. If you can’t get an official online review, you can still use what they give you.
- Always invite customers to leave you reviews and feedback on Google, Facebook, and Yelp.
- Quote your satisfied customers on social media to add credibility to your work.
- Use visual media to enhance your results by sharing pictures of handwritten reviews and feedback.
To stay relevant in the online business world, you need reviews. You should do everything you can to get them – in whatever form they may take.