A virtual phenomenon swept the country last year aiming to get “gamers” who stereotypically live in their parents basements, wear sweatpants, and subsist on hot pockets out into the real world, interacting with the elements. You may have heard of it – “Pokemon Go.”
While I have to admit that I tried it out and enjoyed it for a while, it became a waste of time. HOWEVER, my son has recently taken it up and since he’s only 8, I have to go around with him.
Essentially, the game consists of walking around your neighborhood or city hunting and “catching” virtual and fictitious animals with ridiculous names that you can then use to battle against other players’ collections.
But part of the game is “checking in” at various places of interest to collect supplies. They’re called “Poke-Stop’s.” Walking around with him got me thinking, “This is what Chem-Dry owners should be doing!”
You Want Me to WHAT?!…
Okay, so I don’t literally want you to go out playing a video game. You have more important things to do. But I want you look at it this way:
As a service-area business, you want to be local. SUPER local. A great way to do that is to tie your business to local places of interest. What does that mean?
Here are a few ideas:
- When your technician gets lunch, does he/she go to a popular local diner? Have him/her snap a quick picture of their plate along with your business card.
- Cleaning for a business? Take a picture of your team out front of the establishment before you begin. Encourage people to come by the next day to see what a great job you did.
- Participating in a town parade? Share your parade position and what you’ll be handing out.
Ideally, you should pair a picture every time you do this (it improves engagement). But the biggest thing is that you “check in” when doing so. It’s easy.
How Do I Do That?
On Facebook (Desktop):
Click to start writing a post from your business page. Then “Check In” to a local place. If you’re not actually nearby, you can search for it and select the location.
Just touch the “Publish” icon to start typing a post (the pencil & paper one like you see over to the right).
Then, from the next screen, touch the “Check In” icon at the bottom right of your screen. Again, if you’re nearby, the place should come up automatically. If you’re not, simply search for the business and tag the listing.
It’s that easy. Now, not only will your post show up on your own Facebook page, tying you to the noteworthy location, but the place/business’s page will get a notification that you checked in there and THEIR followers will see your post as well.
It’s a win-win for everyone.
Instagram (Mobile Only):
- Check in at local places of interest.
- Find a way to tie your business to the place.
- Invite customers to check out the other business to see how you did. Their customers will see your activity as well.