Look at the BIG Picture (Leveraging the Network Part 3)

Look at the Big Picture 2Over the past couple weeks, we’ve been discussing a question from Amy Diamond Ray, of Johnson County Chem-Dry that I think is worth addressing in the Digital Minute. She said (in part),

“Can you put out some information on how franchises can help other franchises using social media networking? …What helps most, as far as improving my google ratings while also improving the ratings of my fellow zees? Links? How and where is the best place, or way, to create Links with other sites within our chemdry family? Tags? Does it do any good to tag another franchise in my posts? Or In my comments? 

“I see that Links and link structure are important, but can you explain where and how to get those links on a level that the franchises can understand? It seems we have a large base of franchise business sites that should be able to really help each other if they understood better just how to do that.

“I want to know what I can do on Facebook? On Instagram? Twitter? Google+/GMB? LinkedIn? Pinterest? Blogger? Tumblr? If I hashtag another franchise in the comments, does it help them at all?”

The first week, we discussed how being a part of the network is a great advantage that you should use. Last week, we talked about linking carefully. This week, we cover Part 3:

1) You’re part of a network. USE IT.

2) “Think before you link.”

3) Look at the big picture.

Here we go!

Look at the BIG Picture

One of the things I love most about digital marketing (and often becomes the bane of many business owner’s lives) is how you can look at it on so many different levels. You can get very granular with it, or you can zoom out to see how it all plays together.

Here’s what I would say about managing your presence on all these different platforms. Look at it like you’d look at a Thanksgiving dinner spread. You could get caught up in whether the mashed potatoes have enough salt and cream in them, or if the pumpkin pie was made with fresh or canned pumpkin. But, in the long run, it won’t have THAT much bearing on whether or not the meal is a success. What really matters is that all the “required” elements are in place and the end goal of feeding those present is achieved.

In the big picture, as long as you and your fellow franchisees are putting forth efforts to have their tables full (having as much presence as they can manage), you’re all going to benefit.

Big Takeaway:

There are great advantages to being part of a branded franchise network. Use strategic partnerships with other franchisees to grow your business. Remember the following principles:

  1. You’re part of a network. Don’t waste it. USE IT.
  2. Think before you link. Use links to and from your business that will help build your credibility online.
  3. Look at the BIG picture when it comes to online presence and social media. Don’t get too granular.

If you’d like help figuring out what you can do better, or just want to show me what you’ve done, click here to schedule a 30-minute coaching call with me. Otherwise, you can simply reply to this e-mail or call me directly at 435-890-1055.

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