Busy season is approaching – what is the best way to get the phone to ring? Our preferred alliance partners tell us that Pay Per Click generates over 70% of leads across the network. PPC allows you to reach target audiences fast by specifying who will see your ads and you only pay when someone performs an action on your ad. Using PPC will deliver fast measurable results, give you control of the budget, target the traffic that is searching for your services and get on the top spot of Google. Start slow, measure frequently and communicate regularly with your vendor. To calculate your monthly PPC spend, start with the number of jobs divided by the booking rate (65% is the network benchmark) to determine the number of leads and $40 is the Cost Per Lead (network benchmark). This formula will help you determine the PPC budget that is right for your franchise.