In the past, we listed our business in the phone book directory. We even named our businesses A.A.A. to have premium placement. Today, we have hundreds of online directories and digital phone books. If your business name, address and phone number are not listed correctly with Google, Yahoo, Bing, Yelp, City Search, Yellow Pages, etc., your marketing efforts will be affected. Online directories play a major role connecting consumers to your brand. If you would like to see how your business appears online in the directories, you can run a scan and check the marketing presence of your franchise. Visit the website www.yext.com and enter your business name and phone number. The report will tell you what percentage of the time customers search for you, they will see the correct information for your business. Because there are hundreds of online directories and it will take too much of your time to manage listings, I highly recommend asking your vendor to help you improve the online consistency of your name, address and phone number so that customers can find you.