It’s that time of year again. Here at headquarters, we see people all around preparing for whatever hunting season it is right now (I’m not one of them). I also see social media posts about getting ready for their annual deer/hog/duck/jackalope hunts. Even if you don’t hunt, let me explain why this is on my mind.
Like Picking Apples
Envision with me, if you will, that you’re wanting to hunt ducks. You happen to live on a large plot that’s right next to a marshland FULL of mallards, teals, and wood ducks. You could literally walk out 100 yards with your dogs and your shotgun and bring in your limit within an hour or two. It would be as easy as picking apples from a low-hanging tree.
Would you rather do that or drive into the city and try your luck at the local park pond?
Now, ignoring the obvious infringement of city limit hunting ordinances, which one makes more sense? Of course, the first one! It’s obvious!
Your past customers are like these ducks sitting in the marsh behind your house. You know they’re there. They’re “expecting” to hear from you at some point. They’ve worked with you before and know you. Why would you ignore them?
Rule #1 for owning a Chem-Dry during the pre-holiday season: MARKET TO YOUR DATABASE. Use what you have available:
– Postcards from Postcard Guru or Franchise Print Shop.
– E-mail with ConstantContact.
– Voice/Text Messages w/ Specials with CallFire.
Whatever you choose (hopefully a combination of ALL of them), just DO IT!
Going for New Game
Think for a moment about hunting for new customers. Say you’d never hunted deer before and you asked a seasoned expert where you should go. He told you to get up into the mountains where they’ll be looking for available food. Would you go to the foothills and then wait for one to walk down out of their way and right past you? NO!
If you want to land new customers, you go where the new customers are. Yes, I’m speaking again of Pay-Per-Click. PPC has proven to be far and away the most reliable source for new customers for virtually every Chem-Dry franchise I talk to. Very rarely do I come across anyone that it hasn’t worked for.
New customers are searching daily for your services. Why wouldn’t you want to be one of the results they see?!
One of the great things is that we’ve done some of the hard work for you. We’ve found vendors that are not only reputable, but that are reasonably priced as well. Check out vendors like Net Search Digital, Local Search Masters, Web Marketing Services, or Centermark. They know their stuff. If you EVER have any questions about whether or not their services will work for you, call me!
Fall is an INCREDIBLE time of year to be a Chem-Dry franchise owner. There’s no reason why you shouldn’t be working full days every day. But make sure you have your bases covered.
- Market to your database. Use postcards, e-mail, and phone or text messages.
- Find new customers through Pay-Per-Click marketing.